The creative team is the heart of your business. They generate ideas, boost your brand image, and ultimately help sell your products or services to customers.
Defining creative tasks isn’t always easy. Ensuring a creative team is operating efficiently is an ongoing challenge for leaders. But while not straightforward, it’s worth getting right—the benefits are significant.
According to Gallup, highly engaged employees bring companies 18% more sales and 23% more profitability. So, once you’ve unleashed your creative team’s full potential, you can expect exponential growth in business performance that gives you a competitive edge.