Wall Street Mastermind provides 1-on-1 coaching to students who are trying to break into investment banking, helping them land the top 1% jobs on Wall Street that pay six-figures straight out of school. It’s led by Sam Shiah, a former investment banker (Morgan Stanley Tech) and private equity investor (GI Partners).
Deliver a clean design with a consistent professional look, in keeping with the prestige of investment banking and attuned to the target audience. Redesign and optimize the funnel to prioritize the B2C purchase journey and improve user experience. Ensure all content is well-organized and clearly highlights the WSMM program and services. Improve general site performance metrics and on-site SEO.
The final site features fresh, clean design which appeals to WSMM’s best-fit clients. The strategically organized content and intuitive navigation guide users smoothly through the stages of information-gathering and decision-making. The prominent use of testimonials and video content bolsters authority and credibility to encourage students to take the desired action (apply/book a chat). Finally, on-site SEO is vastly improved as is the website’s overall performance.