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Exciting times, you’ve been working hard and it’s finally ready.
But wait — before you press that big red button.
Go through these simple steps, it will save you some headaches. Promise.
The first step in planning out a landing page is to have a clear vision of not only what you want the page to look like, but how clients will perceive it. Ask yourself these questions and formulate clear answers:
You know what they say about early birds and worms? Well, when it comes to SEO, the same moral applies.
Increase the quality and quantity of website traffic by increasing the visibility of a web page to users of a web search engine. When building a landing page, it is necessary that it meets certain criteria in order for it to be visible during unpaid or organic search results.There are several tools that assist you in getting started:
Did you know that your sites user interface (UI) will directly impact the users’ experience (UX)?
Many of your visitors will not access your site through your homepage, which means ease of navigation is essential – no matter which page a searcher or search engine lands on. Therefore, your site’s structure is not only important for your users, but it acts as your internal roadmap for search engines. Here are some questions to consider when configuring for SEO:
Next, it is imperative to know what it is that you are selling; that is, what is you end intention for the user (to make a purchase? To follow the page? To share on social media?). Ensure that you have concise and cohesive information regarding your product/service being offered. Ask yourself this:
*80% of readers will only look at 20% of the page, so the entire offer must be presented there.
A call to action is a banner, button, or some graphic or text on a website which prompts a user to click it, pushing them down the conversion funnel. It is an essential part of inbound marketing as it actively strives to convert a user into a lead and later into a customer. Some things to consider when creating CTAs:
Trust icons are synonyms to social authority –
They answer the question:
Do you look legit?
A trust icon is anything that makes your client believe your website is authentic and an authority on its subject-matter. It also assists the SEO software in making your page appear more credible, thereby increasing its page rank when keywords are searched. Consider these prompts:
Your landing page layout should include visual cues, supporting imagery and enough white space with contrast to be easy-to-read across multiple devices (i.e. tablet, laptop or cellphone) along with skimmable content and appropriate scope. The visitor needs to feel said space while reading; therefore, your page should possess visual space to breathe.
Consider the following:
Turning readers into customers is ultimately the main objective of your landing page, whether the ultimate end goal is a purchase, sign-up, etc. In order to increase your client conversion rate, ensure that your landing page has certain criteria:
After successfully converting the user on your landing page into a client, it is important to follow-up with some form of post-contact via e-mail, social media, and so on. This content should be hyper-focused, consistent with the message of the page, and geared towards giving the customer the most they can get from their client experience with you. What special offers are you willing to provide them with? What are you offering that makes their client experience worth the time it took to sign up to your mailing list? Are there perks, insider secrets, or exclusive aspects to your business you can share with them that will reward them for their choice to become a client? Consider these points:
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