Savvas Michael, aka The Babyface Killer, is a WMC Muay Thai World Champion. He and his infamously fearless trainer Ajarn will stop at nothing to achieve their status as GOAT and want to help other fighters improve through online video lessons and in-person training.
Develop strong branding that harnesses Savvas’ passion and power. Create a well-structured course to engage intermediate MA fighters and an impactful website with intense storytelling.
We used a dark background with highly contrasting red and fierce imagery of Savvas and Ajarn in action to give a feeling of anticipation and magnitude. The result is a visually appealing site that encapsulates the aggression, force, and strength of Muay Thai. We used highly motivational, ambition-driving copy to speak directly to the target audience and inspire action.