Roll Skate Art is an exciting project from professional artistic roller skater and coach, Alba. Her online course is intended to make skating accessible for anyone, anywhere. Her online lessons and video tutorials let people learn on their own schedule.
Develop the most fresh, fun, and professional artistic roller skating e-course and an optimized, engaging website to showcase it. Include log-in functionality to access course content.
We led every stage of this project, from branding and UX to content curation, copy, and course design. The final result is a uniquely exciting, cohesive asset that enables Alba to achieve her mission: to share her expertise and bring artistic roller skating to every corner of the world! A month after launch, the site is already ranking in search and attracting traffic.