The finalised website is clean and distinct, with a modern and digital, yet personal feel throughout. The high-contrast colour selection, bright headings, and simple navigation menu guides the user easily through the dedicated onsite material. The storytelling has been vastly improved to appropriately showcase the strength of the brand message and its clarity of purpose. This encourages potential clients to take action - ie. make contact, or sign up by email, resulting in increased quality and volume of leads produced.