Is It Leather? is an international consumer awareness initiative launched on behalf of the leather industry. Representing a global consortium, its mission is to champion animal leather as a premium material, educating consumers and ensuring transparency from retailers.
To revamp Is It Leather's digital presence, emphasizing its pro-leather messaging. This encompassed a complete redesign, a logo and authenticity seal refresh, setting up a seamless WooCommerce system, and bolstering onsite SEO to further the brand's reach and influence.
The transformed website echoes the brand's dedication to authenticity and quality. Through a meticulously crafted design, an enhanced logo, and a fortified seal of authenticity, Is It Leather? now presents a unified, compelling stance. WooCommerce integration makes for a user-friendly shopping journey, while the refined onsite SEO optimizes the brand's online engagement, making it a beacon for consumers seeking clarity in the leather industry.