Final Result
The hand-sketched line drawings and small animations add a fun, approachable, relatable feel. Plus, the use of pictures makes The Perfect Week™ concept clearer and more engaging for a wider range of site visitors, including those more receptive to visual stimuli.
The final result is a clean, attractive site, fully optimized for speed and search. Testimonials and statistics of previous results increase the credibility factor and bold-colored, top-of-page CTAs (with multiple options asking for varying levels of commitment) are strategically placed to push users to take action.