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perfectweek.com

About the client

The Perfect Week Method exists to help business owners and their teams eliminate the complexity and chaos so that they can focus on what matters most while unlocking their true potential.

Project Goal

Produce a clean, modern design and frame content using a strategic information hierarchy to improve engagement and enhance user experience, while prioritizing the customer’s purchase journey. Optimize the site for speed with strong SEO. Keep the style consistent and professional, and introduce hand-drawn elements to make the site unique and memorable.

Typography

Poppins

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Indie Flower

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Colors

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Final Result

The hand-sketched line drawings and small animations add a fun, approachable, relatable feel. Plus, the use of pictures makes The Perfect Week™ concept clearer and more engaging for a wider range of site visitors, including those more receptive to visual stimuli.

The final result is a clean, attractive site, fully optimized for speed and search. Testimonials and statistics of previous results increase the credibility factor and bold-colored, top-of-page CTAs (with multiple options asking for varying levels of commitment) are strategically placed to push users to take action.

Thank you for your attention!