
MLAW, spearheaded by Jeff Meyer, is a pioneering law firm based in Houston, Texas, renowned for its co-counsel model. MLAW assembles bespoke legal teams tailored to the specific needs of catastrophic personal injury victims. This service means their clients receive the kind of highly specialized representation usually reserved for major corporations.
The idea was to overhaul MLAW's website design to better reflect Jeff's unique approach and the firm's innovative co-counsel model. The existing site felt disjointed and impersonal. We were tasked to reconceptualize the website to focus more on Jeff's narrative, the co-counsel model, and to highlight the firm’s successful outcomes, shifting away from generic law-centric imagery to more personal, people-oriented visuals.
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R11 delivered a complete rebranding and redesign of the MLAW website. We created a more cohesive, story-like flow to communicate the unique aspects of MLAW's services. The new site features:
- Personalized visuals: A transition from standard legal imagery to more approachable, people-focused visuals that reflect the personal touch MLAW brings to each case.
- Enhanced usability and accessibility: Refined site structure and navigation to ensure information is easily accessible, improving UX
- Focused content: Streamlined, re-organized content to highlight the firm’s USP with refreshed copy for improved clarity and impact